Marketing Jesus

Psalm 105

I recently read a blog post about doing church with built-in press–a church that doesn’t rely on conventional marketing techniques to let the community know they’re there, but by simply being different, they create a buzz.  As I read Psalm 105, the opening verses brought this post back to my mind.  Check out what the author writes in Psalm 105:1-2,

Oh give thanks to the Lord, call upon His name; make known His deeds among the peoples.  Sing to him, sing praises to Him; speak of all His wonders.

Sounds like a marketing pitch to me!

As you read through the rest of the Psalm, you see how the author markets God–by telling how God keeps His covenants (His agreements).  He retells the history of the Israelites from their beginnings with Abraham to the early days of the Exodus out of Egypt, thus telling his readers about God’s deeds and wonders.

When was the last time we told anyone about God’s wonders and deeds?  When was the last time we “marketed Jesus”?  When was the last time we told someone about what He has done for us?  In our culture, this usually doesn’t take place in a vacuum–we usually don’t walk up to total strangers and say, “Hey!  Let me tell you a story about Jesus…”  But there are people in our lives that we can tell–people that we have a history with, people that we have built trust with:  friends, family, co-workers.  Hopefully, they see the change Jesus is making in their lives, but there usually needs to be that vocal bridge–that telling of our story and what Jesus has done in our lives… His deeds and His wonders.

How can we do a better job of “marketing Jesus”?


About Aaron

Aaron is a follower of Jesus. He's married to his smokin' hot wife Laura and is the father of three adorable girls. He enjoys a robust cigar, a complex root beer, a good movie, writing, football, thought-provoking books, and rousing discussions about subjects you're not supposed to talk about (like theology and politics). Religious people irritate him (because he once was one). He's on a quest to find the perfect dry rub and sauce for ribs.
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One Response to Marketing Jesus

  1. lsaufley says:

    I posted something on Vince’s blog about this topic. People don’t care if we shout it from the rooftops that we love Jesus if we don’t live like it. People need to know that we care about them and we care because we love Jesus and because Jesus loves them.

    The best way to market Jesus is through our actions–but we have to give God credit for our actions. That’s what I need to work on.

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