Short Circuit: What Circuit City and Best Buy Teach Us About the Church

One of the things I’m lovin’ about Greenville is that we have a Best Buy.  We didn’t have one in Harrisonburg.  We did, however, have a Circuit City… that just went out of business (along with the rest of the Circuit City locations).  The difference between the two is like night and day (besides the fact that one is still in business and one is taking a dirt nap):  Best Buy ran laps around Circuit City in the area of customer experience.

At Circuit City, there were always plenty of red-shirted associates running around.  The problem was, they seemed to run away from customers.  They looked like they were running around so that they could look busy while avoiding contact with customers.  Best Buy’s blue shirts, however, went out of their way to get to you and help you find what you needed.  They made the entire electronics shopping experience easier.  They made you want to do your electronics shopping at Best Buy.

Circuit City:  come and find us.

Best Buy:  we’ll come to you.

What are the implications of this?  I’ll start telling you tomorrow…


About Aaron

Aaron is a follower of Jesus. He's married to his smokin' hot wife Laura and is the father of three adorable girls. He enjoys a robust cigar, a complex root beer, a good movie, writing, football, thought-provoking books, and rousing discussions about subjects you're not supposed to talk about (like theology and politics). Religious people irritate him (because he once was one). He's on a quest to find the perfect dry rub and sauce for ribs.
This entry was posted in Church Planting, Intentional Random Thoughts, Reflections and tagged , , . Bookmark the permalink.

One Response to Short Circuit: What Circuit City and Best Buy Teach Us About the Church

  1. David says:

    Good observations. I do have to say the the CC here locally seemed to really be changing for the better right before Christmas. It was obviously too late. I was pulling for the Richmond based CC, but they weren’t getting it done as you noted. Hopefully we will get it together before it’s too late.

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