You’re in the middle of giving an important presentation. Something just isn’t right. People are looking at their watches, nodding off, or texting. You wrap your presentation wondering what happened. The hard fact is this: you communicated with your audience, but you didn’t connect with them.
John Maxwell’s Everyone Communicates, Few Connect addresses this very problem. Maxwell’s book seeks to help leaders break through barriers that hinder connecting with others, which is where influence truly happens.
Maxwell’s principles are solid, especially toward the end of the book as he outlines what speakers can do to better connect with their audiences. The end of the chapter summaries are helpful as well, as Maxwell takes the chapter’s principles and shows how to apply them to one-on-one, group, and audience settings. The only thing I didn’t like was Maxwell seemed to write about himself. A lot. While there were instances where he cited examples of other great connectors, his favorite connector to mention was himself. Most of this can be attributed to his writing style, which I personally don’t prefer.
Overall, I would recommend this book to anyone in a leadership position who desires to influence others, because leadership is all about influence. And if we can’t connect with others, we won’t influence them.
Thomas Nelson provided me with a complimentary copy of this book.