Savvy Marketing or Cultural Pandering?

I saw this pic last night.  It’s an advertising campaign for a student church in New Mexico.  Unless you’ve been hiding under a rock for the past decade, you know that “WTF” is short for “What the F#%k?”.  The picture was posted by the church on Twitter, and went viral.  It’s been mentioned on several semi-prominent websites, and was even Twittered about by a prominent, nationally known pastor.  No, the church is not ignorant.  Yes, it is intentional.  You can watch a short video by the church on the marketing campaign here.

I looked at some of the blog comments on various sites to see the reaction.  It was certainly mixed.  Some Christians were for it, calling it a savvy marketing technique.  Others were against it.  I found it interesting that it made it onto the insanely popular Fail Blog.  Many of the comments there definitely thought it was both a fail and a win–a fail in that the church would try to redefine the term, and a win in that this is exactly what they think of church–WTF?  And they don’t mean “Worship, Teaching, Friends.”

So what do you think?  Believers, how do you react to this church’s marketing campaign?  For those of you who don’t follow Jesus, how do you react to this church’s marketing campaign?

Savvy marketing, or cultural pandering?


About Aaron

Aaron is a follower of Jesus. He's married to his smokin' hot wife Laura and is the father of three adorable girls. He enjoys a robust cigar, a complex root beer, a good movie, writing, football, thought-provoking books, and rousing discussions about subjects you're not supposed to talk about (like theology and politics). Religious people irritate him (because he once was one). He's on a quest to find the perfect dry rub and sauce for ribs.
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3 Responses to Savvy Marketing or Cultural Pandering?

  1. Laura says:

    I have mixed feelings on this. My first thought was that people who don’t go to church are not ignorant either and is this really going to get them to come to church? They’re just going to think “Oh yeah–there is another church trying to be cool and hip”.

    Been there…done the hip and cool thing…don’t care for it. Kind of like churches trying to be “relevant” and announcing such in their tag line. I haven’t seen any churches who call them self “relevant” that really, truly are.

  2. Justin says:

    i certainly wouldnt say its not “relevant”- because it totally is. this cracks me up, kudos for this church for being ballsy enough to do that. i mean, is it cheesy? yes. would i ever do that? absolutely not. but….whatever, i think that is a whole lot better than having some old marquee out front that has some weird slogan or a bible verse on it. and who knows, maybe to those people it means a whole lot. i am certainly not one to subscribe to the belief that everything a church does has to be aimed or geared at getting knew people to come, i actually fall on the other side of that spectrum. so…in the end, this just makes me laugh.

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