I saw this pic last night. It’s an advertising campaign for a student church in New Mexico. Unless you’ve been hiding under a rock for the past decade, you know that “WTF” is short for “What the F#%k?”. The picture was posted by the church on Twitter, and went viral. It’s been mentioned on several semi-prominent websites, and was even Twittered about by a prominent, nationally known pastor. No, the church is not ignorant. Yes, it is intentional. You can watch a short video by the church on the marketing campaign here.
I looked at some of the blog comments on various sites to see the reaction. It was certainly mixed. Some Christians were for it, calling it a savvy marketing technique. Others were against it. I found it interesting that it made it onto the insanely popular Fail Blog. Many of the comments there definitely thought it was both a fail and a win–a fail in that the church would try to redefine the term, and a win in that this is exactly what they think of church–WTF? And they don’t mean “Worship, Teaching, Friends.”
So what do you think? Believers, how do you react to this church’s marketing campaign? For those of you who don’t follow Jesus, how do you react to this church’s marketing campaign?
Savvy marketing, or cultural pandering?